Investing in Names: The Hidden Value of First-Name Domains

Domain investors talk about “category-defining” names and ultra-short brandables, but first-name domains sit in a more personal category. They tend to have a smaller pool of potential buyers, but the fit can be extremely strong when the right person finds them.

A name like sherrye.com is unlikely to drop or be forgotten. Once a buyer connects it to their identity, it becomes part of their long-term digital life—email, site, portfolio, even legal documents.

That is why pricing for first-name domains reflects more than simple traffic stats. The value lives in the match between the name and the person or brand that adopts it.

For the right Sherrye, the return is not just financial. It is about owning the cleanest version of your name online and knowing that it will still be yours ten or twenty years from now.