ROI of Exact-Match First-Name Domains
Published 2025-11-12 · Sherrye.com Editorial
Return on investment for a premium first-name domain typically shows up in lower acquisition costs and higher conversion rates. A short, exact-match address improves direct-type traffic (people going straight to the URL), increases email deliverability and opens, and boosts brand trust on first contact. Those gains compound across ads, partnerships, and PR—every mention of your brand becomes easier to remember.
Consider the lifetime value of customers who discover you through referral or a simple name search. If your brand is built around "Sherrye," owning Sherrye.com ensures those moments resolve to you, not to a mix of third-party profiles. Over a few years, that control over your name often outweighs the initial purchase price. The earlier you claim it, the longer the compounding period—and the harder it becomes for competitors to mimic your presence.
Consider the lifetime value of customers who discover you through referral or a simple name search. If your brand is built around "Sherrye," owning Sherrye.com ensures those moments resolve to you, not to a mix of third-party profiles. Over a few years, that control over your name often outweighs the initial purchase price. The earlier you claim it, the longer the compounding period—and the harder it becomes for competitors to mimic your presence.